Social Thinking

добро пожаловать в Россию! (Welcome to Russia!) The World Cup is the most-watched sporting tournament in the world, with half the world’s population tuning in. Total ad spending on the tournament, which is forecast to hit $2.4 billion, will account for about 0.41% of the industry spend...

News After facing heavy criticism due to the fake news and Cambridge Analytica scandals, Facebook is trying to make amends in a new video and pledged to rectify its shortcomings. The video promises to do more to ‘keep [users] safe, and protect [their] privacy,’ and to return...

According to Mindshare and JWT’s latest Speak Easy Global Report, focused on the future of voice technology, early adopters already declare “not being able to live without Alexa” and UK consumers are slowly adopting voice technology at home and on mobile. The top reasons consumers use...

This month's round up of what matters in social. Facebook: Trip Consideration will allows advertisers to identify and target users interested in travelling before they have even chosen a destination, thus having a stronger influence at this stage of the consumer journey. So far, the results have...

UGC What is it? Brand content created by users for other users. There are about 5 billion items of content shared on Facebook alone every day. The vast majority is UGC. Why are we talking about it? Facebook has changed it’s newsfeed algorithm to prioritise content created by people-for-people. ...