Social Thinking

INSTAGRAM RECOMMENDS POSTS IN FEED Ever since the algorithm change to our Instagram feeds back in 2013, the discovery of new content has been a real grievance for its users. However, the platform recently began testing Recommended Posts, and along with the All Caught Up feature,...

Augmented reality ads are coming to Facebook Facebook continues to innovate to attract more advertisers. The social media giant has announced they were testing AR ads during their last developer conference. The new newsfeed ads were developed with Michael Kors and let users try on sunglasses. In...

добро пожаловать в Россию! (Welcome to Russia!) The World Cup is the most-watched sporting tournament in the world, with half the world’s population tuning in. Total ad spending on the tournament, which is forecast to hit $2.4 billion, will account for about 0.41% of the industry spend...

News After facing heavy criticism due to the fake news and Cambridge Analytica scandals, Facebook is trying to make amends in a new video and pledged to rectify its shortcomings. The video promises to do more to ‘keep [users] safe, and protect [their] privacy,’ and to return...

According to Mindshare and JWT’s latest Speak Easy Global Report, focused on the future of voice technology, early adopters already declare “not being able to live without Alexa” and UK consumers are slowly adopting voice technology at home and on mobile. The top reasons consumers use...

This month's round up of what matters in social. Facebook: Trip Consideration will allows advertisers to identify and target users interested in travelling before they have even chosen a destination, thus having a stronger influence at this stage of the consumer journey. So far, the results have...