It’s not that we are ‘holier than thou’.
It’s simply we know that stories that are trusted are infinitely more successful than stories that aren’t.
Sadly, consumer trust in media is no longer what it used to be.
Less than 2 in 10 people believe what they are told in advertising – whether that’s TV, Print or Digital. By contrast, more than 9 out of 10 people believe product information shared by people they know.
People believe what friends and family say because they believe
they want what’s best for them. They believe what they say is true. And they believe that learning from their stories and following their recommendations will lead to better outcomes.
We believe that brands that promote and share the small truths of their everyday users are more trusted, more successful, and grow faster.
We believe truth leads to better outcomes for everyone.